As he cried. As the Lord called to them by the prophets. Just retri-button fell upon them (Proverbs 1:24, etc.; Isaiah 65:12, Isaiah 65:13; Isaiah 66:4). So they cried, and I would not hear; rather, so they shall cry, and I will not hear.
God will be deaf to their cry, and will give them up to their own ways (Jeremiah 2:28). In the protasis Jehovah is spoken of in the third person, in the apodosis he speaks in the first.